Alex Morgan

Independent Product Designer--:--

I make digital things feel a little more human.
Nine years in, and still endlessly curious...

A little more about me ↗

Based in Lisbon. Away from my desk, I collect jazz records, photograph quiet streets, and take the long way to a coffee shop.

I believe the best products happen when thoughtful design meets good engineering and a little curiosity.

My approach is straightforward.

Make things useful, make them feel natural, and give people a reason to enjoy the small moments along the way.

I work with founders and small teams from the first messy sketch to the last little detail. Asking questions, connecting the dots, and making the complicated feel simple.

Here’s a closer look at what I do.

Product Strategy / Discovery⌄

I help small teams turn complex ideas into clear, useful experiences. We start with the right questions, explore a few possibilities, and work together until the details feel right.

My takeaway: leave enough room in the process to notice what is already working. Then make that part a little clearer.

User Experience / Flows⌄

I help small teams turn complex ideas into clear, useful experiences. We start with the right questions, explore a few possibilities, and work together until the details feel right.

My takeaway: leave enough room in the process to notice what is already working. Then make that part a little clearer.

Interface Design / Visual Systems⌄

I help small teams turn complex ideas into clear, useful experiences. We start with the right questions, explore a few possibilities, and work together until the details feel right.

My takeaway: leave enough room in the process to notice what is already working. Then make that part a little clearer.

Prototyping / Testing⌄

I help small teams turn complex ideas into clear, useful experiences. We start with the right questions, explore a few possibilities, and work together until the details feel right.

My takeaway: leave enough room in the process to notice what is already working. Then make that part a little clearer.

Design Systems⌄

I help small teams turn complex ideas into clear, useful experiences. We start with the right questions, explore a few possibilities, and work together until the details feel right.

My takeaway: leave enough room in the process to notice what is already working. Then make that part a little clearer.

Handoff & Collaboration⌄

I help small teams turn complex ideas into clear, useful experiences. We start with the right questions, explore a few possibilities, and work together until the details feel right.

My takeaway: leave enough room in the process to notice what is already working. Then make that part a little clearer.

I’ve had the pleasure of building things with some lovely teams along the way, including:

Northstar, Forma, Daylight, Goodkind, Fieldwork, Tandem, Common Ground, Offscript, Paperplane, and Little Hours
& beyond